LG will present three transparent OLED displays ready for real use
The world is already familiar with the technology of transparent OLED displays, but the first commercial versions of such screens will be shown only in a few days. LG Display is going to bring three existing concepts to the CES-2022 exhibition. This is a showcase screen, an interactive wall display for a conference room and a home virtual shelf.
The essence of all transparent OLED displays, and at the same time their main competitive advantage is that they allow you to combine real objects with a picture on the screen so that they complement each other. This is very similar to the augmented reality system in a smartphone, with the difference that the image is displayed on a large stationary screen. This is exactly how a trade showcase works – the first concept that allows you to add an attractive addition to real goods on the shelf or display important information about them.
The second concept is called Smart Window and is a transparent board for a conference room, which, although it is a physical object, does not divide the space into separate zones, and does not interfere with work while the screen is off. And when enabled, it is used for its intended purpose to display important information. At the same time, people see each other and retain the possibility of direct dialogue, including discussion of the picture on the screen.
The latest novelty should be a kind of smart shelf for the living room, which will become a universal home screen. You can display a weather forecast, a movie, a picture from a video chat, and even images of memorabilia or events that are physically problematic to place at home. For example, avatars of loved ones, or copies of famous landmarks and art objects.